NeuroID is now proudly part of Experian!
What We Do
NeuroID is the global leader in behavioral analytics. Our technology measures a users’ familiarity with the data they enter and interact with. NeuroID analyzes this behavioral data in real-time and determines if users are human or bot; and if the human is genuine or risky, without adding friction.
This proprietary process provides a valuable new layer of visibility into a user’s identity (without collecting personal data), giving companies the ability to proactively monitor, alert, and take action against fraud. Leading fintechs, insurers, payment processors, merchants, and banks rely upon NeuroID’s solutions as their first line of defense against fraud.

How We Started
NeuroID was founded in 2014 by Joe Valacich and Jeff Jenkins, who are industry leaders in the field of human-computer interaction and together have more than 30,000 Google Scholar citations.
Jack Alton joined as CEO and moved the headquarters to Whitefish, Montana at the end 2016. Jack had previously led go-to-market efforts that resulted in more than $2B in strategic acquisitions.
In 2021, NeuroID closed one of the largest Series B rounds in Montana history at $35 million. That investment enabled NeuroID to scale its architecture and employee base, while creating additional product use cases. Today, NeuroID serves some of the largest digital brands in the world.
Our Values

Business is personal
We care. We work with people, not entities.

Listen
To each other. To the customer. To the data.

Enjoy the journey
We celebrate the wins along the way.

Never settle
We find a way to accomplish the task at hand.

Love and amaze
Our Customers.
Human-to-Human & Passion-to-Product
We are pioneering the behavioral analytics space, providing a new standard for collecting, translating, and actioning on the real-time behaviors of digital interactions. Through a body of patented technology, NeuroID uses real-time behavioral data to segment genuine from fraudulent customers during the onboarding process, enabling our customers to maximize conversion, reduce false positives, and stop fraud and fraud rings. We are passionate about building the best technology, honing the best teams, and creating the best company in the fraud prevention industry.
Learn more about NeuroID
Leadership
The best and the brightest.
Resource Center
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